Tennsco, a longtime manufacturer of steel storage solutions, needed a faster way to generate rendered product images across a massive catalog, traditional photography for every item and color option had become too slow and too expensive. Hagerman & Company built Tennsco a custom "Rapid Render" workflow in Autodesk 3ds Max, complete with a custom material library and environment template, then trained Tennsco's team to use it. The result: employees with no prior CAD experience were producing photorealistic renderings after just one day of training, down from the roughly three days a typical CAD user would need to learn the workflow from scratch.Read the full Tennsco Success Story here
That capability paid off beyond the CAD team. Sales and marketing staff could now generate photorealistic renderings on their own for online and printed materials, without waiting on a designer for every new product or color variant.
“I really liked that Hagerman & Company was able to help us build our library of materials, and then use that library to train us on how to make images. It was a seamless, easy process,” said Tennsco’s Director of Marketing, Rachel Bradley.
“I would recommend Hagerman & Company based on their professionalism and deep knowledge of the product offerings. They were able to pinpoint our needs and train us on exactly how to best utilize the software, which was a money saver for our company.”
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Rachel Bradley, Director of Marketing
“Hagerman & Company was able to help us build our library of materials, and then use that library to help train us on how to make images. It was a seamless, easy process.”
A sampling of Tennsco renderings.
Need faster, in-house product visualization for your team?
If your team is spending too much time or budget on product photography, our 3ds Max training and custom workflow development can help you build a similar in-house rendering capability.
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